If you could catch a short glimpse into the distant future and express it using fashion as your only canvas, what would it look like? What would it feel like? How would it function? That cumulative vision is the inspiration behind ASIF – “As Seen In the Future,” a revolutionary footwear brand that defies both convention and comparison. The concept behind ASIF is fashion forward in the most literal sense - everything about the brand, from design, to promotion, to merchandising, revolves around innovation and a modern ethos.

Led by legendary visual artist, founder of Creative Recreation and true originator of the Lifestyle Footwear category- Rich Cofinco, also known as ‘Rich One’ together with designer/photographer and communications visionary, Nate Harvey, also known as ‘Res,’ the ASIF project is a creative release which embodies a new direction in brand concept and deviates from traditional footwear commerce. Instead of pacing their output in the seasonal release paradigm long employed by the fashion footwear market, the brand will instead continuously release limited quantities of new models including artisan apparel and accessories every month in an exclusively online forum. Not only does this product release model keep a perpetual focus on innovation and design, it also provides ASIF with a shortened and flexible design-to-consumer timeline. The online-focus of ASIF’s distribution allows the brand to offer innovative, limited edition product at a more cost-effective price point than it could otherwise. Simply put, ASIF is footwear’s answer to the question, “What is the future of the footwear industry?” The brand’s concept ensures that they will remain that answer for many years to come.